About Us | Chicago

Our Mission

To be recognized as the most creative company in the heartland by reinvigorating great American brands through cultural relevance.

Leadership

HAVAS WORLDWIDE
Paul Marobella CEO, Havas Chicago Group
Paul Marobella CEO, Havas Chicago Group

Paul is the CEO of one of the largest global Havas Villages based in Chicago. The Havas Chicago group consists of over 500 amazing people around North America within a micro-network of advertising and marketing agencies —all focused on becoming the most creative company in the Heartland with a laser focus on reinvigorating great American brands through cultural relevance.

An executive for the modern marketing and data era, Paul brings almost 25 years of in-the-trenches experience built on a foundation of knowledge about how digital, data, and social marketing are changing the way we understand and engage brands. His career began in early days of digital during the mid-90’s and evolved to blend classic brand strategy with modern approaches to technology-led brand engagement. 

Paul’s obsession for how technology continues to evolve brand loyalty has fueled some of the most powerful brands in the world, including Nike, Microsoft, Home Depot, Motorola, IBM, Conagra Foods, Craftsman, Kenmore, Autozone, DISH Network, Citibank, Moen and many more. Many of the world’s top CMOs and CEOs rely on him for insight and guidance on where to bring their brand and marketing strategies. He’s won numerous awards, such as “Best and Brightest Strategist” from Advertising Age; and has led respected agencies such as Greco Ethridge Group, Wirestone, and Havas to win various “Agency of the Year” accolades.

He also leads strategy for Havas’ North American mergers and acquisitions team and the Global Data Strategy Council. Simultaneously, Paul is the North American head of CRM, the Chairman of the Chicago Blackhawks charity, and leads the Inner-City Education (ICE) Program, which provides educational scholarships to underprivileged hockey players attempting to escape the tragedies of impoverished urban Chicago.

HAVAS WORLDWIDE
Jason Peterson Chief Creative Officer, Havas North America
Jason Peterson Chief Creative Officer, Havas North America

Jason’s big break came at the age of 21 when Andy Berlin hired him as Head of Art for Volkswagen. Three years later he became a founding partner and Executive Creative Director at Berlin Cameron, conceiving the famous Bill Murray NBA campaign.

After 12 years at Berlin Cameron, Jason was hired as co-president and Executive Creative Director at Translation, a marketing agency founded by Steve Stoute and Jay-Z. Here, he created campaigns for State Farm, McDonald’s, and Target.

Today, Jason is the Chief Creative Officer of Havas North America, headquartered in Chicago. His innate sense of digital media and acute understanding of the coveted Millennial market has put him ahead of the curve on modern brand building—firmly believing that art, music, fashion, and design hold the answers to every brand’s problem. He motivates his creative teams to generate content for clients that “doesn’t just live on social media, but thrives on it.”

Peterson’s 20 years in the business have made him a mainstay in both the ad industry and in the world of social media. Known for igniting cultural conversations across all channels, he understands the critical role social media plays in brand storytelling and sees platforms such as Tumblr and Snapchat as perfect vehicles for creativity. To this point, Peterson can add “Top Instagrammer” to his resume. With close to 700,000 followers, @JasonMPeterson has turned his passion for photography into a cult following. His signature monochromatic aesthetic has led him to be sought after by many of today’s luxury brands, and he is consistently sponsored by camera company Leica.

From shooting in Iceland for Dom Perignon to drone portraits of Chicago’s prominent tastemakers for the city’s Soho House launch, Jason balances his role as CCO with staying on top of his Instagram account. His dynamic skill set as both active creator and agency leader has made him ideally suited to solve the most complex challenges faced by marketers today. If you see him on the street behind the lens of his camera, please say hello. His energy is infectious and he’s always game to engage in conversation.

HAVAS WORLDWIDE
Tatia Torrey Chief Client Officer, Havas Chicago Group
Tatia Torrey Chief Client Officer, Havas Chicago Group

Tatia has been in the advertising business for more than 20 years, working on both client and agency sides. With experience in account leadership, business development, and operational management, she now serves as Chief Client Officer and Managing Director for Havas Chicago, focused on partnering with clients and leading the integrated Havas Village team to deliver breakthrough, results-oriented solutions.

An advocate for true integration, Tatia leads cross-functional teams of media, strategy, creative, CRM, data analytics and web development in an innovative approach to developing award and results-winning work. Prior to joining Havas, she was VP, Managing Director leading the Midwest region, for Wirestone, one of the top 25 independent digital agencies.

Tatia’s brand and digital experience includes Home Depot, Motorola, Lowe’s, Carhartt, FTD, ConAgra and Sears.

HAVAS WORLDWIDE
Angelo Kritikos Chief Financial Officer & Director of Operations, Havas Chicago Group
Angelo Kritikos Chief Financial Officer & Director of Operations, Havas Chicago Group

Angelo oversees our unified agency’s financial and internal operations. He is responsible for partnering with senior management on the strategic analysis, budgeting and reporting of financial information, as well as oversight of Facility and IT functions. He is also our liaison to Havas Worldwide.

Angelo’s experience includes time at the Chicago offices of Draftfcb and Edelman Worldwide. He was a key advisor to agency management, leading the development and implementation of management reporting tools, policies and procedures for effective management of the agency and client profitability.

HAVAS WORLDWIDE
Jennifer Marszalek Chief Talent Officer, Havas Chicago Village
Jennifer Marszalek Chief Talent Officer, Havas Chicago Village

Jennifer is Chief Talent Officer of the Havas Chicago Village. Previously Vice President of Human Resources at Grubhub, Marszalek brings deep experience in high-growth technology and retail environments. With a passion for results and a bias to action, she is responsible for helping shape the agency’s culture, creating a seamless employee experience across all disciplines, and scaling its workforce to drive business growth. Prior to leading HR at Grubhub, Marszalek spent four years as the Head of Human Resources at SurePayroll, a subsidiary of Paychex, and more than eleven years in various HR and talent management roles with Room & Board home furnishings. Jennifer has a BBA in Marketing and an MSIR from Loyola University of Chicago.

Capabilities

We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.

Advertising

Big, integrated ideas across all communications platforms.

Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Social Marketing

Ideas that speak the language and spark the conversations of the world.

Millennial & Multicultural Experts

We bring an unmatched understanding of the new emerging consumer and the new American diversity.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Luxury

Tailor-made approach for the world’s most premium brands.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

gears and a brain stylistically together Analytics & Decision Sciences

Data transformed into actionable insights.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Product Development

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Over-the-shoulder image of a video editor in our content studio Content Studio

Studio 6 is our in-house, best-in-class content delivery system incorporating live-action editorial, audio, design, animation, and digital production.

Image of a tablet laying on a table ( a device where digital commerce occurs). Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Hand interacting with mobile device Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

PR & Corporate Communications

Powerful storytelling and narratives to put clients at the center of cultural storms.

Tools

Want to build a great brand? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences.

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.