News

Havas Reports Sharp Boost In Organic Growth For 2014

Yannick Bollore, chairman and CEO, Havas, characterized 2014 as a “very robust year for the Havas Group.” He said the performance was attributable to trusting clients, talented staff and “the excellent level of new business maintained throughout the year.” In North America, performance of Havas Worldwide New York and Chicago and Havas Media North America fueled double-digit growth.

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Bundling Marketing Services: Should Brands Put All Their Eggs in One Basket?

Havas Chicago Group CEO Paul Marobella speaks on cross-channel marketing and the strategic imperative of bundling marketing services.

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Are Mobile Games the Next Big Space for Advertisers?

The presence of mobile games in this year’s Super Bowl ad lineup shows the industry is becoming more established, which presents a big opportunity for advertisers.

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Havas Launches Helia Network

Havas Worldwide is ditching its EHS agency brand and introducing a new global network called Helia to house its data and digital businesses.

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What should Digital Marketers Closely Watch at CES 2015?

To answer this question, ClickZ consulted with industry veterans from Tribal Worldwide, SapientNitro, BBDO, Isobar US, and our own Paul Marobella. They anticipate that wearables, autonomous cars, data insights, virtual reality (VR), and the Internet of Things will be the hottest CES topics that will have a big impact on digital marketers in the upcoming years.

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Reynolds Wrap Teams With BatDad For Series Of Vine Videos

Working with Havas Worldwide Chicago, Vine star BatDad will create six Vine videos throughout the holiday season aimed at broadening Reynolds’ reach to Millennial moms. The Vines will be promoted on both Reynolds and BatDad’s Facebook and Twitter pages.

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Havas Chicago Evokes ‘Game of Thrones’ to Recruit Interns

Winter is descending on Havas Worldwide Chicago’s office as the agency gears up to pick seven new interns for its “Winternship” program starting in January — inspired by and modeled after the HBO hit “Game of Thrones.”

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Up In the Air Somewhere

CNN’s Wish You Were Here series challenged Havas’ Chief Creative Officer and Chief Content Officer, Jason Peterson and Vin Farrell, to put aside any fear of heights they might have and photograph New York City – from thousands of feet above. Follow along on their journey to see New York like never before with the help of NYOnAir.

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Your Instagram Picture, Worth a Thousand Words

Marketers from companies like Burberry, Holiday Inn and Nike are trying to leverage the visual Internet to reach a young generation of consumers that increasingly gravitates toward media in the form of images. Our CCO, Jason Peterson, is at the forefront of this trend.

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DISH Network Knows Spoofing Van Damme Is Funny In Any Language

Dish Network is spoofing Volvo’s “Epic Split” TV commercial (showing Jean Claude Van Damme splitting his legs between two fast moving cars while on a highway) for DishLatino consumers via its “Me Conviene” multicultural campaign.

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