News

Summer Interns as Art Installation

The Chicago office of ad agency Havas Worldwide uses its lobby as a gallery, with picture windows facing the street. This summer’s exhibit: The company’s interns, doing their jobs, working around a long black table.

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The Newest Must-Have Toy for Agency Nerd Cred: Drones

Jason Peterson, chief creative officer at Havas Chicago, went out and bought a drone to shoot a social campaign for the Soho house. It was only $500, and the quality is “insane,” he said. The agency shot the campaign from the top of Marina Towers in Chicago.

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Havas Taps Former College Football Stars for DISH Network

Havas Worldwide Chicago tapped former college football stars Matt Leinart, Heath Shuler and Brian Bosworth in their latest spot for DISH Network, promoting the DISH Anywhere app.

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First Look Inside the New Soho House Chicago

In anticipation for the opening of Soho House Chicago, the Chicago Tribune gave readers a sneak peek into the dramatic transformation of a century-old West Loop warehouse into a sexy refuge that oozes the brand’s signature blend of glamour and grit. Beyond the property, the Tribune chatted with Havas CCO Jason Peterson about the cutting-edge Instagram video campaign he created to build buzz around the launch.

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Unique Outlook presents: Jason Peterson, Chicago’s Instagrammer

Jason M. Peterson is one of Chicago’s most influential Instagrammers. Watch as he describes his style and how he became who he is now.

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Havas Worldwide Chicago’s New Chief is a Familiar Face

Havas Worldwide has installed a new president atop its Chicago office, but Paul Marobella is no stranger to the agency.

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For Havas WW Chicago, Interns Navigating Instagram is a Must

Havas Chicago took a unique approach when hiring summer interns this year. Instead of resumes and interviews, applicants were asked to challenge current employees on Instagram through the “Havas CHI Intern Draft” and using the hashtag “#iamheretotakeyourjob.”

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Leveraging “Insta-fluencers” for User-Generated Content on Social Media

Jason Peterson was sent to Iceland by Dom Perignon in exchange for four photos posted to his Instagram page. Marketers are leveraging the skills and social entourage of “Insta-fluential” photographers to market to younger audiences on visual social networks like Instagram.

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Terminix Goes (Unexpectedly) Dark in New Ad Campaign

Film noir isn’t a cinematic style typically associated with the advertising industry. But here it is in a new TV ad campaign just breaking from Havas Worldwide Chicago for Terminix, the pest extermination people. This is the first Terminix work from Havas Worldwide, which won the account last fall.

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Havas Chicago Picks Up Sears’ Craftsman, DieHard, and Kenmore

Havas Chicago will now handle brand, digital and social media for Craftsman and DieHard plus social media for Kenmore in North America.

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