News

Your Instagram Picture, Worth a Thousand Words

Marketers from companies like Burberry, Holiday Inn and Nike are trying to leverage the visual Internet to reach a young generation of consumers that increasingly gravitates toward media in the form of images. Our CCO, Jason Peterson, is at the forefront of this trend.

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DISH Network Knows Spoofing Van Damme Is Funny In Any Language

Dish Network is spoofing Volvo’s “Epic Split” TV commercial (showing Jean Claude Van Damme splitting his legs between two fast moving cars while on a highway) for DishLatino consumers via its “Me Conviene” multicultural campaign.

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Summer Interns as Art Installation

The Chicago office of ad agency Havas Worldwide uses its lobby as a gallery, with picture windows facing the street. This summer’s exhibit: The company’s interns, doing their jobs, working around a long black table.

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The Newest Must-Have Toy for Agency Nerd Cred: Drones

Jason Peterson, chief creative officer at Havas Chicago, went out and bought a drone to shoot a social campaign for the Soho house. It was only $500, and the quality is “insane,” he said. The agency shot the campaign from the top of Marina Towers in Chicago.

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Havas Taps Former College Football Stars for DISH Network

Havas Worldwide Chicago tapped former college football stars Matt Leinart, Heath Shuler and Brian Bosworth in their latest spot for DISH Network, promoting the DISH Anywhere app.

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First Look Inside the New Soho House Chicago

In anticipation for the opening of Soho House Chicago, the Chicago Tribune gave readers a sneak peek into the dramatic transformation of a century-old West Loop warehouse into a sexy refuge that oozes the brand’s signature blend of glamour and grit. Beyond the property, the Tribune chatted with Havas CCO Jason Peterson about the cutting-edge Instagram video campaign he created to build buzz around the launch.

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Unique Outlook presents: Jason Peterson, Chicago’s Instagrammer

Jason M. Peterson is one of Chicago’s most influential Instagrammers. Watch as he describes his style and how he became who he is now.

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Havas Worldwide Chicago’s New Chief is a Familiar Face

Havas Worldwide has installed a new president atop its Chicago office, but Paul Marobella is no stranger to the agency.

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For Havas WW Chicago, Interns Navigating Instagram is a Must

Havas Chicago took a unique approach when hiring summer interns this year. Instead of resumes and interviews, applicants were asked to challenge current employees on Instagram through the “Havas CHI Intern Draft” and using the hashtag “#iamheretotakeyourjob.”

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Leveraging “Insta-fluencers” for User-Generated Content on Social Media

Jason Peterson was sent to Iceland by Dom Perignon in exchange for four photos posted to his Instagram page. Marketers are leveraging the skills and social entourage of “Insta-fluential” photographers to market to younger audiences on visual social networks like Instagram.

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