October 15, 2014
Your Instagram Picture, Worth a Thousand Words
Marketers from companies like Burberry, Holiday Inn and Nike are trying to leverage the visual Internet to reach a young generation of consumers that increasingly gravitates toward media in the form of images. Our CCO, Jason Peterson, is at the forefront of this trend.
October 14, 2014
DISH Network Knows Spoofing Van Damme Is Funny In Any Language
Dish Network is spoofing Volvo’s “Epic Split” TV commercial (showing Jean Claude Van Damme splitting his legs between two fast moving cars while on a highway) for DishLatino consumers via its “Me Conviene” multicultural campaign.
August 29, 2014
Summer Interns as Art Installation
The Chicago office of ad agency Havas Worldwide uses its lobby as a gallery, with picture windows facing the street. This summer’s exhibit: The company’s interns, doing their jobs, working around a long black table.
August 11, 2014
The Newest Must-Have Toy for Agency Nerd Cred: Drones
Jason Peterson, chief creative officer at Havas Chicago, went out and bought a drone to shoot a social campaign for the Soho house. It was only $500, and the quality is “insane,” he said. The agency shot the campaign from the top of Marina Towers in Chicago.
August 4, 2014
Havas Taps Former College Football Stars for DISH Network
Havas Worldwide Chicago tapped former college football stars Matt Leinart, Heath Shuler and Brian Bosworth in their latest spot for DISH Network, promoting the DISH Anywhere app.
First Look Inside the New Soho House Chicago
In anticipation for the opening of Soho House Chicago, the Chicago Tribune gave readers a sneak peek into the dramatic transformation of a century-old West Loop warehouse into a sexy refuge that oozes the brand’s signature blend of glamour and grit. Beyond the property, the Tribune chatted with Havas CCO Jason Peterson about the cutting-edge Instagram video campaign he created to build buzz around the launch.
August 1, 2014
Unique Outlook presents: Jason Peterson, Chicago’s Instagrammer
Jason M. Peterson is one of Chicago’s most influential Instagrammers. Watch as he describes his style and how he became who he is now.
May 29, 2014
Havas Worldwide Chicago’s New Chief is a Familiar Face
Havas Worldwide has installed a new president atop its Chicago office, but Paul Marobella is no stranger to the agency.
April 7, 2014
For Havas WW Chicago, Interns Navigating Instagram is a Must
Havas Chicago took a unique approach when hiring summer interns this year. Instead of resumes and interviews, applicants were asked to challenge current employees on Instagram through the “Havas CHI Intern Draft” and using the hashtag “#iamheretotakeyourjob.”
March 20, 2014
Leveraging “Insta-fluencers” for User-Generated Content on Social Media
Jason Peterson was sent to Iceland by Dom Perignon in exchange for four photos posted to his Instagram page. Marketers are leveraging the skills and social entourage of “Insta-fluential” photographers to market to younger audiences on visual social networks like Instagram.