Craftsman fixes America
Infrastructure is failing the hard-working people of our great nation. Who better to help fix these problems than Craftsman, the iconic American tool brand that’s been helping fix things around America for 90 years. Our country is filled with people who are more than willing to step up and help. They just need a partner who can be there when it matters most to communities and organizations in need. Enter Craftsman. With the help of Havas Chicago, they locked arms with the hard-working, resourceful people of Detroit by putting tractors and lawn and garden equipment in the hands of a gang, the Detroit Mower Gang. The result was 31 parks saved over a 12-hour period during an event called the Craftsman Mowtown Mowdown. In doing this, we helped reinvigorate a brand, a group of people and a city simultaneously.