A campaign built for real life
The ‘Buy it For’ campaign is centered around the emotions and experiences of real life. Not the fake life you see in most commercials. Real life isn’t perfect. It’s messy and crazy and beautiful. Moen understands real life. They design every one of their faucets and fixtures around it. They’ve built a brand based on superior quality and authenticity that America has trusted for over 70 years. This work mirrors the brand’s realness through life’s real, authentic moments.