Hoods Up

“Hoods Up, America!” is not only the name of our newest campaign for AutoZone, but it’s a rallying cry to all car owners to pop their hoods and fix their cars themselves. It’s encouragement to change your own oil, spark plugs and fluids. And it’s motivation to bypass the dealership and get some grease on your knuckles. From parts and tools to accessories and helpful advice, AutoZone has everything you need to get the job done right. And with over 5,500 locations there’s always an AutoZone close by to help you get back on the road again. Reaching America using a multi-platform campaign spanning TV, radio, digital and social media, AutoZone gives consumers the confidence they need – by reinventing what it means to be a car owner. To bring this idea to life, Havas created a character named Jones, an honest, friendly, straight-talking AutoZoner, who gets energized by people who take care of their own vehicles. Jones always has the advice, knowledge and charisma to give car owners that push in the right direction to rev their engines with pride. In each scenario, Jones analyzes the situation, gives advice, and inspires consumers to pop their hood. Follow Jones as he helps different drivers through their auto repair adventures.
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