Home-cooked Comfort

Home Away From Home

Cracker Barrel is known for doing things the old fashioned way, which is a hard sell to modern consumers chasing the next big thing. But by highlighting their handcrafted approach we helped them stand for something people do care about: an authentic, family-friendly experience and real, wholesome food that’s a lot like what mom might make. Our “Handcrafted by Cracker Barrel” concept showed that you can treat your family to the warm comforts of home, even if you’re away from it.

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