The Beautiful Game
More than a satellite television service, DishLATINO is a direct link to culture and entertainment for millions of Latinos in the United States. They look to find balance between their homeland’s customs and their new American lifestyle choices. This approach was our inspiration for launching our “El Juego Bonito” (Beautiful Game) campaign for the 2014 World Cup, which generated the highest activations in the history of DishLATINO. In addition, we paid tribute to the cultural journey of millions of our customers by laughing alongside renowned Mexican comedian/actor Eugenio Derbez.