Who Designs For Water?
When 1.56 Trillion gallons of water flow through your product every year, you feel responsible for your experiences with it –especially as the category leader. With this in mind, we embraced the essentialness of water in our lives and the ways in which we revere it. We wouldn’t exist as a planet without it, and certainly Moen wouldn’t exist without it. We set-out to reignite the passion and innovation in Moen’s DNA through an omni-channel brand campaign that explored ways to celebrate this insight.
Because if water designs our life, who designs for water?