Showing lifestyle in creative has always been big in the faucet and fixture category, but Moen needed to break away from the competition and lean into a real truth about who they are. We helped them with a campaign that embraced their DNA as an innovation company but served it up in a modern, dynamic and provocative way. Moen’s roots are indeed steeped in great innovations. Their founder, Al Moen, was the first to develop the single-handed faucet mixing hot and cold water back in the 1940’s. Today, with the launch of our “Inspired By” campaign, in print, tv and social, that spirit lives on in celebrating a company that’s relentlessly inspired to innovate by examining the world around them.