of brands could disappear and no one would care
expect more from their companies
of content is just "clutter"
It’s these key findings that have led to the creation of our Meaningful Brands strategic framework: a unique approach that’s allowed us to understand a brand’s value—how meaningful it is to its consumers—as defined by a combination of functional, personal and collective benefits.
Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the glue in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients. Equally important, the approach drives a brand’s bottom line:
Increases share of wallet
Boosts brand KPIs
Outperforms the stock market by 133%
Unlike other networks, our partners are not just other agencies. They’re partners that create culture—music labels, gaming companies, live event organizers, TV networks, film studios and video distribution platforms.
Together, we boast an offering that invents a new relationship between brands, consumers and entertainment. Why? Because work that is meaningful is work that’s cultural. And work that’s often an industry first.
The world's leading music company, including more than 50 labels covering all genres of recorded music, music publishing and merchandising.
A global force in pay TV as well as the production, sales and distribution of movies and TV series.
The second-largest French-language publishing group, encompassing fiction, children’s books, non-fiction, graphic and illustrated books, and educational and reference books.
A global leader in mobile games, with 2.5 million downloads per day.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
A powerful collection of ticketing systems, venues and production houses spanning the entire globe.
