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Making a meaningful difference.

We’re in the business of meaning.

It shows in our approach to the work. We believe that brands succeed when they’re meaningful in an ever-evolving world. Because if a brand means something to people, they’ll feel something. And if they feel something, they’ll do something.

It’s reflected in our obsession with fostering a diverse environment for our people and partners, placing them and our greater purpose above just profits.

Meaningful matters.

The cornerstone of Havas Chicago is a 10-year proprietary research project called Meaningful Brands. The project spans 350,000 people worldwide in 31 markets for 22 industries and 1,800 brands each year. What it has revealed is what drives us. It discovered that:

77%

of brands could disappear and no one would care

76%

expect more from their companies

60%

of content is just "clutter"

It’s these key findings that have led to the creation of our Meaningful Brands strategic framework: a unique approach that’s allowed us to understand a brand’s value—how meaningful it is to its consumers—as defined by a combination of functional, personal and collective benefits.

Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the glue in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients. Equally important, the approach drives a brand’s bottom line:

Increases share of wallet

Increases share of wallet

Boosts brand KPIs

Boosts brand KPIs

Outperforms the stock market by 133%

Outperforms the stock market by 133%

Culture is meaningful.

Unlike other networks, our partners are not just other agencies. They’re partners that create culture—music labels, gaming companies, live event organizers, TV networks, film studios and video distribution platforms.

Together, we boast an offering that invents a new relationship between brands, consumers and entertainment.

Why? Because work that is meaningful is work that’s cultural. And work that’s often an industry first.

MUSIC

Universal Music Group

The world's leading music company, including more than 50 labels covering all genres of recorded music, music publishing and merchandising.

FILM AND TELEVISION

Canal+

A global force in pay TV as well as the production, sales and distribution of movies and TV series.

PUBLISHING

Editis

The second-largest French-language publishing group, encompassing fiction, children’s books, non-fiction, graphic and illustrated books, and educational and reference books.

GAMING

Gameloft

A global leader in mobile games, with 2.5 million downloads per day.

VIDEO

Dailymotion

One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.

PERFORMANCE

Vivendi Village

A powerful collection of ticketing systems, venues and production houses spanning the entire globe.

It takes a
Village.

We are the most integrated agency offering available. Working side by side by side as the Havas Village. Analytics, Strategy, Creative, Media, Digital, CRM, PR, Experiential, Production and more—all in one place. Through this model, we build fluid teams around each client’s needs, all under one P&L.

This type of true integration allows us to migrate scope to the right solutions for our clients’ business when and for only as long as they require. The result is unexpected solutions that drive business in the most efficient ways.

And leaders who are all in.

 

Leadership Team

Nikki Laughlin

Nikki Laughlin

President
Havas Chicago
John Norman

John Norman

Chief Creative Officer
Havas Chicago
Lilia Flores

Lilia Flores

Chief Strategy Officer
Havas Chicago
Maisha Pearson

Maisha Pearson

Chief Client Officer
Havas Chicago
Jamie McGarry

Jamie McGarry

Chief Growth Officer
Havas Chicago
Lisa Evia

Lisa Evia

President
Havas Media
Liz Roche

Liz Roche

General Manager
Chief Strategy Officer
Havas Helia CX
Tara Reid

Tara Reid

Senior Vice President
Havas Formula
Jason Eano

Jason Eano

Managing Director
Havas Annex
Luis Casamayor

Luis Casamayor

President & Chief Creative Officer
Republica Havas
Jill Mennenga

Jill Mennenga

Group Managing Director
Havas Health & You
Brad Jansen

Brad Jansen

Managing Director
Havas Sports & Entertainment
Danni Brace

Danni Brace

Global Growth Director
Havas People